Investing in Women co-sponsored the 49th Philippine Marketing Association Conference to include a gender lens in the marketing industry. The Philippine Marketing Association (PMA) is a pioneer in promoting awareness of how marketing influences businesses, industries, and academe.
The Challenge
Investing in Women needed a visual presence within the conference to help bring awareness to gender bias in the advertising and marketing industries.
INSPR developed a mini-campaign that aims to challenge industry leaders to be pioneers in addressing gender equality in the industry. The campaign includes a video animation, booklet ad, infographic, and social media materials. A digital themed visual was used to contrast the development of technology in media, and women's role in advertising and marketing.
