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Unilever looks at the trends and future of the retail and shopping industry as companies like Amazon who are increasingly taking over the industry.
The challenge was to turn a detailed 70-page research and report into a digestible information that can be distributed to shareholders.
INSPR developed an infographic summarizing each of the report's category. The report is visualized as a shopping mall with a robot character as the focal point, representing the future digital shoppers. Each floor of the shoppoing mall represent each of the high-level category of the report.
Note: Due to a non-disclosure agreement, the data has been redacted.
